We all love new technology, its event better when it is open and standard. But getting your feet wet and actually using the new technology? and in production? and where there is money involved? that is totally a different matter…
Last week I started advertising a big developer event we are holding in November – a countdown clock that counts the seconds till Google Developer Day . We considered a Flash ad like we are all used to, but our marketing team though it would be cool to have HTML5 ad…
I am a little a shamed to say that at first I objected, saying that HTML5 is still not fully supported by all browsers. After much deliberation we decided it was worth the extra budget to serve HTML5 for browsers that support it and Flash Ad to deprecated browsers. The reports from the publisher is that this HTML5 ad beats all Flash ads CTR. This is something worth investigating – is HTML5 ads perform better than Flash ads?
So get ready – Here is the first world HTML5 ad (click to enlarge) –
For the next few days you would be able to view it (with Firefox and Chrome) here.
